Meet Our Founder
The Story Behind the Brand
Hi, I'm Jolicia St Louis! My entrepreneurial journey started with a personal struggle—recovering from a car accident that left me voiceless for months, battling severe anxiety and PTSD. I found comfort in candles, each one symbolizing a moment of self-care.
During this time, I was inspired to share the gift of self-care with others and founded Jaelle Candle Co. From mobile candle-making classes tailored for high-end experiences to private-label candles for special events, every aspect of this business is infused with the essence of care and intention.
The name "Jaelle" holds a special significance, a blend of my daughters' names, Jaleah and Arielle, who inspire me daily with their resilience in the face of Autism. It's with them in mind that I've committed to developing an employment program for individuals within the neurodivergent community.
What began as a personal journey has grown into a larger social mission. I am so grateful to have you join me in fostering a community that prioritizes self-care and inclusivity.